Research Guides: Kinesiology: Sport Management

Global Market Research

Many resources specialize in US markets and you may need to consult beyond these to find information on consumer preferences, trends, corporations, and industry leaders outside of a US context. Some resources to consider are included here.

eMarketer This link opens in a new window
Provides market research information about the Internet, e-business, online marketing, and emerging technologies, aggregated from over 1,700 sources.
EMIS Emerging Markets This link opens in a new window
Provides full text news, reports, and financial information for emerging markets in Asia, Europe, and Latin America.
Euromonitor Passport This link opens in a new window
Offers extensive industry, demographic, consumer and economic data for numerous countries worldwide.

Tips for Harvard Business Review

1. Access articles in HBR through the Business Source Complete database

2. On the platform, type Harvard Business Review in the search box

3. Select SO Publication Name from the "Select a Field (optional)" menu to the right of your search

4. Add additional search terms on the second line - or - search for all articles you can access with a search for the publication name alone. Click Search.

5. A search for Harvard Business Review (with no other search terms) will result in approximately 34,000 results as of 8/2023.

Finding Information about a Company

D&B Hoovers
Information on nearly twenty-four million companies, including large and mid-sized companies in the United States and Canada, and hundreds of thousands of companies world-wide. Includes contacts and emails, analysis of company operations, actions and changes, plus additional data points such as technologies (software, etc.) used at a company. D&B Hoovers aggregates and enhances content from over 30 diverse content providers representing 2,000 separate information sources including Reuters, CorpTech, Investext, RMA Industry Ratios, StatUSA.

ABI/INFORM Global This link opens in a new window
Indexes and abstracts business and management-related publications. This is a good place to look for news and articles about a company.
Factiva This link opens in a new window
This database offers company and industry financial data and news stories, as well as full text articles in 6,000 trade publications, newspapers, newswires and magazines. Use Policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of (name of database)." Traders may not use this database.

Finding Information about an Industry

Sports Market Analytics This link opens in a new window
Provides sports marketing information including: market size and demographics; sports participation, licensing, financial and retail trends; international marketing and professional sports trends.

SportsBusiness Journal (SBJ All Access)
The major sports business trade publication providing news on deals, trades, contracts, media, finance, facilities, and labor.

Statista This link opens in a new window
Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.
IBISWorld Industry Market Research Reports This link opens in a new window
Market research reports covering a wide range of U.S. industries including many related to sports and recreation.
MarketResearch.com Academic This link opens in a new window
Provides access to the full text of market research reports.
Mintel Academic This link opens in a new window
Mintel is a great place to find information about consumers and consumer behavior. Mintel offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Use Policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of (name of database)." Output may not be used to ultimately benefit companies.