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Podcasting and Audio Storytelling

Basics for podcasts and other forms of audio storytelling production.

Accessibility for Audio Content

Regardless of medium, when it comes to accessibility, the goal is to make information available to the widest possible audience by presenting it in a variety of formats or through a platform that allows for easy interoperability with external devices that can transform it into other formats. 

Key accessibility questions include:

Can we find it? - Do I have sufficient, properly structured metadata to make my content discoverable by as many audiences as possible?

Can we use it? - Is my content viewable or actionable by different methods (e.g. not just mouse clicks, but keystrokes or menus that are compatible with speech commands?)

Can we read it? - Is my content available in multiple formats, or at least formats that are flexible and interoperable with other tools and software designed to enhance accessibility?

Can we participate or get help? - Does my content include ways for users to comment, interact with, or contact me?

Historically, federal accessibility regulations for audio have been far less rigorous than those for audiovisual media (e.g. closed captioning requirements for television). Web-based media platforms, however, provide much better opportunities for enhancing the accessibility of audio content than were available in the days when radio reigned supreme. Two of the most common options are transcripts and closed captioning.

Audio hosting platforms often lack robust features for transcripts and captioning, so making audio content more accessible often means embedding an audio player from your hosting site of choice on a different site and augmenting it with supporting text and metadata.

Audio Editing Software and Screen Readers

Audio production software can vary in terms of support for screen readers. Two recording and editing platforms that do have dedicated support for screen readers are the PC version of Audacity and both Mac and PC version of Reaper, which makes use of a third-party plugin for greater screen reader support. VoiceOver support for Mac software with GarageBand and Logic Pro varies with operating system and software version.

Transcripts and Closed Captioning

When it comes to planning for accessibility, earlier is always better. It is much more straightforward to design for accessibility in the first place than it is to go back and build it in later. With that in mind, make sure you have a plan for creating, hosting, and making available a transcript of any podcast episode or audio essay you create. Providing text along with audio ensures that what you have worked so hard to create can reach more types of audiences, and promotes equitable access to knowledge and information. 

A second, more dynamic option is closed captioning, which provides smaller text snippets in real time along with the audio track as it plays. 

Finally, there is a hybrid of the two called an interactive transcript which displays a full transcript alongside the audio content, but highlights the active snippet of text in real time as the audio plays. 

As you will note, all of these features place text at the forefront. This is because text can be more easily manipulated and transformed than audio, allowing for devices like screen readers to slow it down, speed it up, search it for key terms, or otherwise transform it with various types of accessibility software. 

Accessibility can also be improved by adding helpful metadata to your content that makes it more discoverable and easier to navigate through. Here is a guide to editing metadata for audio files.

WCAG Requirements

The Web Content Accessibility Guidelines (WCAG) were developed by the W3C, the leading independent standards body for the world wide web. They have since been codified in U.S. legal settlements and federal communications regulations.

Key requirements under WCAG include:

Transcripts AND closed captioning are required for all web-based audio and video content. This means there is a sea of non-compliant content out there, including lots of material created by educational institutions.

Playback must be 'keyboard functional.' This means any audio or video player that has mouse controls must have corresponding alternate keyboard control options for playback (stop, play, forward, rewind, pause).

'Equivalent Information.' This requirement is troublesome and hard to parse because of the inherent differences that exist across media types as well as types of sensory perception (e.g. sight vs. sound). That said, the crux of it lies in making sure that if there is auditory or visual information that would not be readily evident in a text transcript (e.g. the arrival of a new speaker or the inclusion of background music), then additional textual cues or metadata should be included to describe or represent these elements.

For more detailed information on best pratices for accessibility, check out U-M Library's Digital Accessibility guide.

Audio Transcription Resources

This portion of the LibGuide is intended as a resource to assist with audio transcriptions. It includes links, descriptions, and ratings of various third-party programs that use artificial intelligence (AI) to generate transcripts, and how you can use these transcripts either for the audio itself or in conjunction with the creation of video captions. Some of these services also offer human transcription, at a higher cost. 

There are a variety of uses for transcribing audio in this way:

  • Creating written transcripts of fieldwork interviews or other kind of research audio
  • Creating transcripts of podcasts or other audio content for hearing-impaired audiences
  • Creating subtitles for a video (especially using the options within Canvas and YouTube)
  • Creation transcripts of class lecture audio (for students with an accommodation via Services for Students with Disabilities)
     

General Things to Keep in Mind

  • Requires Clear Audio - Voices should be recorded close to the microphone so they are heard clearly.
  • Accuracy - Because this is a machine transcription, it will always miss some words including slang, punctuation, homophones (write/right), and proper nouns.
  • Proofreading - Using any of these platforms will require more editing than a human transcription. Balance out the amount of time this will take vs. transcribing it yourself (or paying someone to do so).
  • Accents - While many of these platforms support multiple languages, they are less reliable with accented variants within a given language.
  • Privacy - If the audio files are not meant to be shared (if you have an IRB and/or are working with sensitive interview data), you should not use these platforms. The majority of these platforms will send your audio to a server (somewhere) and the control you have to remove audio from those servers varies with each platform.

 

Last Updated: Dec 6, 2024 12:40 PM