This guide is intended as a primer on podcasting as a narrative medium. It includes links to U-M Library and third party resources related to podcasting and audio production, as well as introductory coverage of many topics related to planning, creating, and distributing your first podcast.
[Created by Nicco Pandolfi, Shapiro Design Lab Program Assistant, June 2018; Last updated November 2023]
Thinking about starting a podcast? Before you do anything else, you’ll need to do some careful thinking about your audience(s) and the kind of story you want to tell them. Spending a few hours on brainstorming and framing your narrative will save you dozens of hours during production and post-production.
The worksheet linked on this page below—coupled with the wide range of resources included in this LibGuide—should help you on your way toward bringing your story to life in a way that aligns with your vision and resonates with your key audience(s).
As you decide how you will frame and convey your story to your audience, it can be helpful to consider the vast sea of examples that are already out there.
This 'incomplete typology' is not intended to be an exhaustive list of podcast formats or types, merely an overview of some of the most commonly used non-fiction/documentary story shapes and formats. Many podcasts also blend components of several of these structures quite effectively.
Conversation Among Hosts
Narration/Voiceover + Interviews + Other Audio
Fictional Narrative Podcasts