Creating Posters with Illustrator PDF
Tips for Designing a Poster
Bad Poster Example
*from the Oceanography Society
Consider these components when thinking about and designing your poster:
Your layout will help guide users through the poster.
- use visual hierarchy to guide readers to the important parts of your poster.
- use a column format to make your poster easier to read in a crowd.
- use organization cues (arrows etc). to guide readers through your poster.
- use "reader gravity" which pulls the eye from top to bottom and left to right (Wheildon 1995).
- use headings intelligently to help readers find your main points and key information.
- balance the placement of text and graphics to create visual appeal.
- use white space creatively to help define the flow of information.
Your poster should be a good balance of text, images, charts, and white space. Poster layouts work best when there is a symmetry.
|Summarize||Use headings as opportunities to summarize your work in large letters. A hurried reader should be able to get the main points from the headings alone.|
|Organize||Good headings are part of the visual hierarchy that helps move readers through your poster.|
|Hierarchical||The more important the point, the larger the type.|
Make the strongest statements your research allows.
Poster titles should be at minimum 72pt font, but depending on the length can be 150+pt.
- Minimize text - use images and graphs instead.
- Use phrases (when appropriate) rather than full sentences.
- Use an active voice.
- Left-justify text; avoid centering and right-justifying text.
- Use a serif font (e.g., Times) for most text - easier to read.
- Sans-serif font (e.g., Helvetica) OK for titles and headings
- Text can be at least 25pt. Headings 50+pt.
- Pay attention to text size in figures - it must also be large.
- Titles should be at least 72pt.