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Library Research Guides

Elections

Research procedure for identifying books, journal and newspaper articles, campaign finances, campaign ads, political advertising, public opinion polls, and election data.

Historical Advertisement Collections

Finding Current Political Ads

There are several ways you may search for current political advertisements:

  • News: use local and national news sources (see the "News Sources" tab) to identify specific races.  You can then search for candidates names or locations on YouTube in order to view their advertisements.

  • Political parties:  visit both local and national political party websites for their campaign ads. Don't forget the smaller parties, in addition to both the state and national arms of the Democratic and Republican parties.  In addition to the various Tea Party organizations, there are other political parties, like the Green Party, Libertarian party, U.S. Taxpayers Party, etc. 

  • Issues or particular races:  look for special interest groups OR super PACs that focus on particular issues (again, you can use news articles to help identify these). They may sponsor their own advertising campaigns.

 

 Official campaign websites (don't forget Congressional elections, too) and social media:

Clinton campaign site​ (YouTube, Facebook, Twitter, Instagram)

Trump campaign site (YouTube, Facebook, Twitter, Instagram)

Jill Stein, Green Party (Facebook, Twitter)

Gary Johnson, Libertarian Party (Facebook, Instagram, Twitter, YouTube)

 

From the Associated Press, track how much the candidates are spending on advertising

 

Advertisement collections