Research Guides: Social Media Research Guide: Statistics About Social Media

Industry Statistics

Looking for current statistics or company information related to the social media industry? A variety of business and industry databases are available through Kresge Library Services (of the Ross Business School). Additional resources can be found on Kresge's guide to researching social media industries.

Statista This link opens in a new window
A portal for current statistics from private and government sources on wide range of topics, including social media and media industries. Includes content from government sources as well as industry, marketing, and trade groups.
eMarketer This link opens in a new window
eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies, aggregated from over 1,700 sources. Includes analyst reports, daily research articles, and e-business and online.

Social Media Usage and Behavior

Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. Pew provides statistics about social media usage, behavior and attitudes.
Nielsen Social Media Reports
Nielsen provides summary data on social media usage and behavior

Last Updated: Nov 14, 2024 3:00 PM

Subjects: Government, Politics & Law, Humanities, News & Current Events, Social Sciences