Social Media Research Guide
Guide to sources of social media data including X (Formerly Twitter), Facebook and others as well as resources on research methods and using social media data ethically in scholarship
Industry Statistics
Looking for current statistics or company information related to the social media industry? A variety of business and industry databases are available through Kresge Library Services (of the Ross Business School). Additional resources can be found on Kresge's guide to researching social media industries.
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StatistaA portal for current statistics from private and government sources on wide range of topics, including social media and media industries. Includes content from government sources as well as industry, marketing, and trade groups.
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eMarketereMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies, aggregated from over 1,700 sources. Includes analyst reports, daily research articles, and e-business and online.
Social Media Usage and Behavior
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Pew Research CenterPew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. Pew provides statistics about social media usage, behavior and attitudes.
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Nielsen Social Media ReportsNielsen provides summary data on social media usage and behavior
Last Updated: Sep 24, 2025 11:58 AM