Mechanical Engineering Capstone

The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

Combines a practical overview of the design process with case material and real-life engineering insights. This book conveys the "flavor" of design, addressing both traditional engineering topics as well as real-world issues like creative thinking, synthesis of ideas, visualization, teamwork, sense of customer needs and product success factors, and the financial aspects of design alternatives, in a practical and motivating manner.

Presents the design process in broad context - showing how design relates to manufacturing or processing.

Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.